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NYC DOHMH Takes Its Latest HIV Awareness Campaign to the Subway
February 2011
Agency’s new subway posters show how HIV can lead to other serious diseases
The New York City Department of Health and Mental Hygiene has debuted the subway ad component of its latest HIV prevention campaign, “It’s Never Just HIV.” Reinforcing the campaign video spot released in December, the posters speak directly to those currently at greatest risk to become infected – men who have sex with men – in an effort to combat complacency about HIV while promoting condom use. The ads serve as a stark reminder that when you are infected with HIV, it’s never just HIV; the infection has lifelong consequences that can range from dementia to bone loss and cancer even though treatment can control the virus and save lives.


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